AlMuttahed firmly believes that excellence and competitiveness require creative strategic thought. With this in mind, we believe that developing such thinking for any company is a challenge in itself and requires a change in the company's corporate culture. However, this need has become essential to bring about change at a time when competition in the real estate market has become increasingly fierce.

AlMuttahed focuses its vision on achieving a qualitative shift in the concepts of the real estate sector and transforming it from its conventional business to play an active role that contributes to the success of various economic and social activities in the Kingdom. Its strategy concentrates on its own relative advantage, economic growth, level of demand and the significant gap in real estate products brought about by population increase, higher income levels and abundance of cash liquidity.

One of the major challenges faced by the Kingdom's real estate sector is the availability of land at reasonable prices, developing such land, providing the infrastructure and studying costs. All these constitute major challenges given the legislative environment and the current construction growth in the Kingdom, in addition to finance, property mortgage regulations. These are vital for growth and development.

To face such challenges and to develop an effective corporate strategy, we are seeking to build up a high level management, technical and financial team of highly skilled young people and to rely upon state-of-the-art business systems and environment. In addition, we are seeking to take advantage of international expertise for the development of ambitious projects that will bring about the desired change and will reflect the Company's new vision and strategy.

The Company's future business plan focuses on expansion of real estate projects in the Kingdom by relying upon our internal skills and by seeking the assistance of the best international consulting firms whenever required.